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논문검색은 역시 페이퍼서치

> 한국미용학회 > 한국미용학회지 > 25권 4호

소셜 네트워크 서비스 이용고객이 지각하는 미용서비스품질과 만족도의 관계

The Relationship between Quality of Beauty Service and Satisfaction Perceived Customer Using Social Network Service

이예송 ( Ye-song Lee ) , 양은진 ( Eun-jin Yang )

- 발행기관 : 한국미용학회

- 발행년도 : 2019

- 간행물 : 한국미용학회지, 25권 4호

- 페이지 : pp.900-908 ( 총 9 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

4,000
논문제목
초록(외국어)
With the development of information communication and the spread of mobile devices, social networking services became available without restrictions on spac-time, efforts are also urgently needed in the beauty industry sector to find marketing methods using SNS. In this study, we sought to obtain prior information on hair beauty services through SNS and to examine the quality and satisfaction of beauty services recognized by visiting beauty consumers. We analyzed the difference in the quality and satisfaction of beauty service according to the usage status of SNS, and found out about the effect of beauty service quality on customer satisfaction. As a result of this study, dimensions of beauty service quality have been shown to be professional, empathic and technical, and customer satisfaction has been shown to be single dimension. It has been shown that there are differences in beauty service quality and satisfaction according to SNS usage status, and beauty service quality has been shown to significant positive influence on customer satisfaction. As a result of this study, the beauty market will need to have various skills, service education, and marketing development training to enhance the quality of beauty services favored by SNS users. Subsequent studies are thought to need to study the quality of beauty services by subdividing the various SNSs used by customers by type.

논문정보
  • - 주제 : 자연과학분야 > 가정
  • - 발행기관 : 한국미용학회
  • - 간행물 : 한국미용학회지, 25권 4호
  • - 발행년도 : 2019
  • - 페이지 : pp.900-908 ( 총 9 페이지 )
  • - UCI(KEPA) :
저널정보
  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1229-4349
  • - 수록범위 : 1995–2019
  • - 수록 논문수 : 2154