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논문검색은 역시 페이퍼서치

> 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) > 호텔리조트연구 > 15권 3호

해외여행 체험이 여행자의 즐거움 및 구매 후 행동에 미치는 영향에 관한 연구

The Effects of Overseas Travel Experience on Traveller`s Pleasure and Post-Purchase Behavior

박승식 ( Park Seung Sik ) , 석창권 ( Seok Chang Kwon )

- 발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회)

- 발행년도 : 2016

- 간행물 : 호텔리조트연구, 15권 3호

- 페이지 : pp.291-306 ( 총 16 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,100
논문제목
초록(외국어)
The purpose of this study was to identify the effects of overseas travel experience on traveller’s pleasure and further traveller’s pleasure to post-purchase behavior, and the survey was questioned to the tourist who visited Western Europe. The survey was carried out to 220 travellers who have experienced high quality Western Europe tour, and 212 valid samples among them were used for analysis. The result of the factor analysis showed four factors regarding overseas travel experience, which were entertainment experience, esthetic experience, education experience and escape experience. And one factor for pleasure and two factors of satisfaction and loyalty for post-purchase behavior. According to hypothesis test result, the esthetic experience had the strongest influence on traveller’s pleasure. The escape and entertainment experiences were the next most influence on pleasure. But education experience did not influence on pleasure. The study showed that the pleasure of experience had positive impact on satisfaction and loyalty. In conclusion, the various experience of travel abroad increased traveller’s pleasure and proved as a factor to increase the satisfaction and loyalty.

논문정보
  • - 주제 : 사회과학분야 > 경영학
  • - 발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회)
  • - 간행물 : 호텔리조트연구, 15권 3호
  • - 발행년도 : 2016
  • - 페이지 : pp.291-306 ( 총 16 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2017-320-000376014
저널정보
  • - 주제 : 사회과학분야 > 경영학
  • - 성격 : 학술지
  • - 간기 : 계간
  • - 국내 등재 : -
  • - 해외 등재 : -
  • - ISSN : 1598-7760
  • - 수록범위 : 2003–2019
  • - 수록 논문수 : 768