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KCI 등재
해외여행 불평신고자의 여행서비스 불만족 내용분석
A Content Analysis of Outbound Travel Service Dissatisfaction
정철 ( Chuljeong ) , 전형진 ( Hyeong Jin Jeon ) , 현성협 ( Sung Hyup Hyun ) , 박시사 ( Si Sa Park )
관광학연구 34권 2호 217-238(22pages)
UCI I410-ECN-0102-2015-300-002100961
* 발행 기관의 요청으로 이용이 불가한 자료입니다.

This study examined the types of dissatisfaction that Korean outbound tourists experience. Content analysis method was used to analysis 629 complaints that were informed from 2003 to 2007 by the Korean outbound tourists to the KTO``s Tourist Complaint Center. Results showed that Korean outbound tourists were most likely dissatisfied with pre-tour briefing and contract process over the five years. In addition, about 78% of the complaints were reported by the tourists who bought their travel products from small or middle sized travel agencies. Furthermore, the tourists who visited Southeast Asia were more likely to inform the unsatisfactory statements to the center than those of other continents. Findings of this study suggest that the government should reconsider the criteria for registration of a travel agency. Additionally, travel agencies should pay more attention to clearly explain the travel conditions to their customers before making a contract.

[자료제공 : 네이버학술정보]
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