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해외여행경험이 많은 사람들의 여행 동기 연구 -포커스 그룹 인터뷰 방법을 이용하여-
Heavy Overseas Travelers` Travel Motivation: Using Focus Group Interviews
김동연 ( Dong Yeon Kim ) , 윤지환 ( Ji Hwan Yoon )
관광학연구 37권 10호 33-52(20pages)
UCI I410-ECN-0102-2014-300-001593117
* 발행 기관의 요청으로 이용이 불가한 자료입니다.

In this research, travel motivations of heavy overseas travelers were studied with Focus Group Interview(FGI). Heavy overseas travelers who were recent 12 months overseas travel-experienced and travel overseas at least 2-3 times per year single and married men and women were selected for 3 focus group interviews. The following results were obtained : 1) heavy overseas traveler`s seven motivations were drawn as relax, experience · fun, self-development · self-actualization, relationship · communication, escape, nostelgia and addiction. Specifically, the proposed motivation in this study, ``addiction`` can be explained as similar meaning or developed one with motivation from precedent study ``Like traveling itself``, and it means travel is settled as a habit that heavy travelers can not take away in their lives because they are addicted to it. 2) The drawn motivation elements were not applied to TCL (Travel Career Ladder) theory but some results could be applied to TCP (Travel Career Pattern). Implications for tourism marketers and researchers were discussed. The study has limitation in terms of a study need to consider more variables for travel motivations.

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