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논문검색은 역시 페이퍼서치

> 한국관광학회 > 관광학연구 > 37권 1호

K-pop 인식이 한국의 관광이미지 및 방문의도에 미치는 영향 -중국 대학생을 중심으로-

Effects of the Perception of K-pop on Destination Image and Visit Intention to Korea: Focusing on Chinese Undergraduate Students

김진옥 ( Jin Ok Kim ) , 김남조 ( Nam Jo Kim ) , 정철 ( Chul Jeong )

- 발행기관 : 한국관광학회

- 발행년도 : 2013

- 간행물 : 관광학연구, 37권 1호

- 페이지 : pp.77-101 ( 총 25 페이지 )


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논문제목
초록(외국어)
At this point of time that the global and popular recognition of K-pop has attracted foreign tourists, this study empirically analyzed the relationship between the perception of K-pop and destination image and visit intention to Korea. Since the most of K-pop audiences have accessed the Korean pop songs through multimedia using Social Network Service(SNS), this study investigated the perception of K-pop in terms of visuality and musicality. The result showed that both visuality and musicality of K-pop affected the destination images of Korea rather than visit intention to Korea. In other words, these results meant that musical perception of K-pop, as one genre of music in the world, created more influences on tourists over the visual perception of the songs. The global recognition of K-pop indicates that the Korean pop cultures would be able to continuously spread out around world, and we could actively and easily introduce the overall Korean cultures to the people who have been exposed to K-pop already. Therefore, we can persistently build better destination images of Korea using K-pop as a strong method of travel marketing due to the fact that the songs may represent Korea to the audiences.

논문정보
  • - 주제 : 사회과학분야 > 관광학
  • - 발행기관 : 한국관광학회
  • - 간행물 : 관광학연구, 37권 1호
  • - 발행년도 : 2013
  • - 페이지 : pp.77-101 ( 총 25 페이지 )
  • - ECN : ECN-0102-2014-300-001588912
  • - UCI : I410-ECN-0102-2014-300-001588912
저널정보
  • - 주제 : 사회과학분야 > 관광학
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0533
  • - 수록범위 : 1977–2019
  • - 수록 논문수 : 2761