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KCI 등재 SCOPUS
의류 소재의 이미지 평가 차원 개발에 관한 연구
Transactions : Development of Evaluation Dimensions regarding the Image of Clothing Materials
신혜원 ( Hye Won Shin ) , 이정순 ( Jung Soon Lee )
한국의류학회지 26권 11호 1638-1648(11pages)
UCI I410-ECN-0102-2009-590-003873446

In this study, we classified adjectives to represent the image of clothing materials as the fundamental process for evaluation of the images on various fabrics and reviewed hierarchy and evaluation dimensions regarding the image of clothing materials. The adjectives to express the image of clothing materials were extracted from Fashion Magazine and Fashion Trend Book. The similarity among adjectives was measured by pair-wise comparison without showing fabrics. From the result of the cluster analysis, 87 adjectives were finally extracted through the integrated processing of the adjectives with similar meaning and a close distance. Through the cluster analysis, the hierarchy of the clothing material images was examined. The clothing material images were classified into _(12) primary sub-clusters such as `feminine`, `warm`, `neat`, `classical`, `pastoral`, `casual`, `modern`, `ambiguous`, `primitive`, `masculine`, `masculine`, `abundant`, and `arranged`. The dimensions evaluating the clothing material images were also developed using the multi- dimensional scaling method. A ₄-dimensions and 8-axes system was established, which is composed of `masculine-feminine`, `new-old`, `casual-classical`, and `ambiguous-arranged` images.

[자료제공 : 네이버학술정보]
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