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Can motivation predict value, satisfaction and behavioural intention in a leisure travel context?
( Shuyue Huang ) , ( Hwansuk Chris Choi )
UCI I410-ECN-0102-2021-300-000315103
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This study empirically explored the effects of travel motivation, perceived value, and satisfaction on tourist behavioural intention: recommendation and revisit intention. Both exploratory factor analysis (EFA) and Confirmatory factor analysis (CFA) were performed before structural equation modeling (SEM). This study used a second-order model to examine the causal relationships between motivation, perceived value, satisfaction, and behavioural intention. The study results indicated that the proposed model fit the data at a significantly acceptable level, and all hypotheses were supported. Perceived value and satisfaction had more effect on behavioural intention than motivation. Additionally, motivation influenced behavioural intention both directly and indirectly.

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